Since 1993, we have helped proactive families and individuals in the greater Cincinnati area make the most of their money. As an independent, fee-only financial planner, we offer unbiased advice that focuses on your complete financial picture, not just your investments.

It is our mission to help you achieve financial peace of mind, and we do that best by understanding your concerns, needs, and goals. We take the time to learn about where you are and where you want to go. We then develop a comprehensive financial plan and investment portfolio proposal to address your concerns and achieve your goals.

The Berno Financial Management Difference


Independent Advice

We are not affiliated with any bank, brokerage firm, mutual fund, insurance company, accounting firm, or law firm. Because of our independence, we are free to provide objective advice, with referrals to trusted professionals such as attorneys or CPAs as necessary.


Fee-Only Fiduciary Advisor

We do not receive commissions. Instead, we are paid solely by you with a fully disclosed fee. Our fee structure avoids potential conflicts of interests, while our fiduciary status obligates us to always put your interests first.


Focus on you

We are a small firm dedicated to personal attention and long-term relationships. We understand that our clients are busy, and we are honored to manage their finances so they don’t have to do it on their own. As part of our proactive approach, we strive to anticipate our clients’ changing life stages, and will reach out to discuss how to best prepare for this transition.


Nationally Recognized and Credentialed

We are committed to formal continuing education and professional development to help you reach your financial and investment goals. Our team members have obtained the CERTIFIED FINANCIAL PLANNER™ designation, widely respected for its emphasis on experience, ongoing education, and ethics.

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In this day of automated everything, we are proud to offer something different: human contact. Our clients like that they can reach out to our firm, with concerns or questions, and talk to a person. That is something a web program just cannot provide.


Our Team


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Bruce J. Berno

NAPFA-Registered Financial Advisor

President, Client Service Director

Bruce Berno is the President and Client Service Director for Berno Financial Management. He founded the firm in 1993 with the goal of providing completely independent, unbiased investment advice and comprehensive personal financial planning.

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Donna L. Ellis


Client Service Advisor

Donna Ellis has been with Berno Financial Management, Inc., since November 1997. She focuses on portfolio management for clients, investment research for client education, and analysis of current and prospective investments. Donna enjoys working with clients and helping them identify and reach their financial goals.


Kathleen Blain


Client Service Advisor

Kathy joined Berno Financial Management in August 2010 as a Client Service Advisor. She enjoys working with clients to help them achieve their financial goals.

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Kimberly A. Masco

Client Service Assistant

As a Client Service Assistant, Kimberly Masco helps ensure that each of our clients receives personalized service. Kim prepares and processes a wide variety of client documents, including quarterly and annual investment reports and monthly billing.


Joanne M. Skinner

Client Service Assistant

As a Client Service Assistant, Joanne Skinner is part of a team that helps ensure our clients receive personalized service and prompt communication.